Saudi Arabia and Oman will be the two leaders of new Arabian ‘s Gulf Cooperation Council’s multi-billion dollar investments in cultural tourism as stated by the two countries early on, with a series of projects to develop new world-class cultural attractions.
According to a report published ahead of Arabian Travel Market, wich will be held from 24 to 27 April 2017 at Dubai World Trade Centre, the two countries are ready to take the charge in future worthy investments.
According to compiled researches by Colliers International, Saudi Arabia is yet ready to invest up to US$2bn that would represent one of the highest commitments of any government about cultural tourism in the region – with a number of projects and targets set out under Saudi Vision 2030.
Saudia Arabia has yet promised to increase the number of public and private museums from 155 to 241; increase the number of UNESCO World Heritage Sites from 4 to 10; and increase the number of archaeological sites suitable to visit from 75 to 155, all of this before the year 2030.
In addition, the Kingdom will increase the number of archaeological heritage sites from 10 to 28 and increase the number of activities as well as cultural events from 190 currently to 400 annually.
Simon Press, Senior Exhibition Director, Arabian Travel Market, said: “Cultural tourism sits perfectly alongside this year’s theme of experiential travel as travelers look to explore destinations and enjoy a more holistic holiday experience. What we see today in Saudi Arabia, and other GCC countries is an open commitment to strengthen this sector and capitalize on the current global trend.”
In 2015, Oman pledged investments of $2.5bn for the Omagine Project – a mixed-use development set on 245 acres of prime beachfront facing the Gulf of Oman, which is an integration of cultural, heritage, educational, entertainment and residential elements.
Its completion will add to Oman’s growing cultural tourism sector, which includes 18 museums, four UNESCO World Heritage Sites, the Royal Opera House Muscat and Sultan Qaboos Grand Mosque, among others.
Press said: “Across the GCC, there is a rising demand for authentic and enriching travel, full of experiences and opportunities to learn about the unique history and culture of this region. For this reason, we can expect much more project announcements of this kind over the coming years.”
New attractions means new customers and visitors
In Dubai, the $300m Dubai Opera launched in 2016, with the first shows including Les Miserables and Cats. Dubai has also seen an increase of 127% in the number of visitors to its most popular museums and galleries, taking the total number of visitors to just five of the Emirate’s museums to 1.75 million in 2015. These numbers will receive a further boost over the coming 24 months with the opening of the Museum of The Future in 2017 and Mohammed Bin Rashid Library, in 2018.
At the newly launched Al Habtoor City – home to St. Regis Dubai, W and Westin Dubai – 2017 will see the debut of the region’s first permanent show, La Perle.
With over 450 performances per year, the show is to be presented in a 1,300 seat, purpose-built, state-of-the-art theater, filled with 2.7 million liters of water. Highlighting its commitment to regional culture, La Perle is ATM’s Experiential Travel Partner for 2017.
Craig Hartenstine, Executive Producer, La Perle, said: “The arrival of La Perle at Al Habtoor City marks a new chapter for live performance in the Middle East. This will be the first time in the region a show will become a permanent destination-defining attraction to be enjoyed by visitors all year round.”
In Qatar, where a year-round calendar of culture and performance events has played a significant role in driving visitor demand, a number of new attractions are also under development.
The projects, headed by Qatar Museum Authority, have so far included Mathaf: Arab Museum of Modern Art, the Museum of Islamic Art and the Orientalist Museum. Over the coming year these museums will be joined by the highly anticipated National Museum of Qatar, designed by Jean Nouvel.
This year’s ATM will have a wide variety of emirates and countries focusing on culture in their strategies, including Ras Al Khaimah, Fujairah, Qatar, Bahrain, Indonesia, Sri Lanka and India.
To find out more about how the Arabian Market wants to influence the future of sustainable tourism visit the Arabian Trvael Market’s official page.
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